This study provides a detailed description of the process by which parents choose schools for their children and the process by which urban schools adjust to the necessity of convincing parents to choose them. The Parent Information Center programs in the Massachusetts communities of Boston, Cambridge, Fall River, Lawrence, Lowell, and Springfield…

Describes the role of parent information centers in the school selection process, drawing on experiences with six Massachusetts information centers. In spite of insufficient funding and overwhelming work loads, these centers are providing valuable information to help parental school choice and to promote parent participation in school decision…