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Direct linkSammartino, Hallie G. – ProQuest LLC, 2010
This qualitative case study examines the importance of men's intercollegiate athletics for alumni giving at Boston College for a 10-year period, based on the perceptions of 21 Boston College administrators and alumni. This study explores how athletics at Boston College engages alumni in ways that may eventually lead to their financial support of…
Descriptors: College Athletics, Males, Alumni, Private Financial Support
