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Direct linkSeward, Michael W.; Soled, Derek R. – Journal of American College Health, 2020
Nudge theory describes how indirect suggestions and positive reinforcement can influence decision-making. We used nudge theory to implement a traffic-light labeling and choice architecture (modifying product placement) intervention at Harvard University cafeterias, but found no significant change in sales. Survey and focus group data showed that…
Descriptors: Decision Making, Positive Reinforcement, Merchandise Information, Food
