When museums commission green buildings, those buildings are often covered in the press. To understand the educational potential of green building press coverage, we qualitatively analyzed 96 articles about eight U.S. green science museums. We found that journalists who cover green buildings highlight green roofs, material choices,…

In "The Power of Cooperation," Tony Nevin tells how the townspeople of Martha's Vineyard, Massachusetts, are attempting to replicate a successful alternative-energy project in Samso, Denmark, where thinking about ways to reduce fossil-fuel use "became a kind of sport." Nevin says that thinking and acting locally helps people to…

A community-based social marketing (CBSM) campaign to reduce student electricity use and greenhouse gas emissions was undertaken at Tufts University in Medford, Massachusetts. Social marketing methods follow a commercial marketing model and involve market research into the planning, pricing, communication, distribution, and evaluation of methods…