Realists recognize reorganizations for what they are: opportunities to do things better--to change business as usual to reflect best practices, new tools and technologies, and current challenges in the marketplace. At educational institutions, perhaps no area is as sensitive to those shifts as communications and marketing offices. The advances in…

Furman Brown has spent over a decade figuring out how to design a better school. As a first-year teacher in South Central Los Angeles in the early 1990s, he got a taste of what was wrong with the traditional public school model: It was not designed to serve students "or" teachers well. Convinced there was a better way to organize and…