The purpose of this article is to demonstrate how existing market research in the assistive technology (AT) field can be leveraged to create new solutions and to help those solutions reach wider markets. To do so, we discuss market research projects, focusing on seminal activities that have occurred in the assistive and learning technology field; present a collaborative market research activity involving the National Center for Technology Innovation and AbleNet[R], Inc.; and offer suggestions for how an organization with little or no experience with market research can initiate such activities. As demonstrated in this article, findings deriving from market research activities can be used to benefit individual corporations responsible for conducting market research as well as the broader AT community. (Contains 3 tables and 2 figures.)