State education agencies (SEAs) and local education agencies (LEAs) made clear in a recent Reform Support Network (RSN) survey and follow-up interviews that staff must have the capacity to successfully engage stakeholders through social media. This is not a new challenge for government; staff capacity -- the number of staff and their access to…

Communicators create clear engagement strategies and compelling messages, relentlessly reaching out using the latest tools, tactics and techniques. But many communicators are not sure whether those efforts are penetrating or engaging key audiences, particularly with the fire hose of information flooding through emails and mainstream and social…

How can States address the continual and extraordinary challenge of sustaining and adapting the reforms they have implemented to improve student outcomes? What steps can States take to do so in the face of inevitably evolving conditions--such as a change in resources (for example, the end of a grant), leadership (a transition in personnel or…

This guide describes emerging social media practices among State education agencies and other governmental organizations and suggests key steps and considerations for those interested in using social media to advance education reform.