This study investigates the effects of corporate social responsibility (CSR) on brand reputation, brand trust, and brand loyalty in the context of higher education. The direct effect of CSR on brand loyalty, and indirect effects through brand reputation and brand trust have been investigated. Data for this study were collected from 300 students…

It is critical to investigate the major factors that influence the perceived value and satisfaction of international students in Malaysia, as the country has seen a decrease in international students since 2017 and strives to become an international education hub. This research aims to: (1) ascertain the level of satisfaction experienced by…

This paper examines the role of higher education and higher education providers, more specifically, regarding employability. The paper draws upon a three-year research project examining the key stakeholders in this process; from parents, to students, to teachers, to institutions, to employers. The paper offers critical insight and analysis into…

This study was conducted to examine the perception of academics towards intellectual capital (IC) and governance practice at two Malaysian universities: University A (a Public University) and University B (a Private University). It also examines the factors which contribute to the retention of qualified academics and the relationship between…

This study aims at determining the impact of lecturers' competencies on students' satisfaction in a private college in Malaysia. Attaining student satisfaction is one of the most critical objectives in all institutions of higher learning. Institutions that fails to do so will definitely affect their reputation and students' intake in future.…