The shift from knowledge-based curriculum to a competence-based curriculum for Marketing course undergraduates is crucial in producing work-ready talents. The study focuses on the comparison of Self-Management and Task Management domain attained by final-year marketing students in 5 different higher learning institutions in Malaysia. A survey…

Most business schools in the U.S. are employing various initiatives to "internationalize" their curriculum in order to prepare students to participate more effectively in a globally interconnected business world. An integral part of these initiatives is to encourage more students to participate in study abroad programs. Though it maybe…

The aim of this study is to examine the attributes which influence students' selection of electives as part of their university degree programme. Marketing students at a public university in Malaysia participated in the research. Conjoint analysis was used to understand the trade-offs between three attributes when selecting elective subjects.…

This paper describes a research case study of Internet apparel marketing by small businesses in Malaysia which can beneficially be included in postgraduate business courses for understanding the importance of measuring customer satisfaction at point-of-purchase and post-purchase in online purchases. The sample size in this research is 154…

The purpose of this project was to introduce peer and self assessment on tutorial class participation to a marketing unit at Curtin Sarawak. This assessment strategy was introduced with desire to improve class participation and increase student involvement in assessment. At the end of semester, a questionnaire was used to gather responses from a…