Financial sustainability had become a primary concern among public universities worldwide due to the declining trend of government's funding and the unceasing growth in higher education cost. Hence, public universities are forced to generate alternative income sources. Resource dependency theory asserts that revenue diversification is a prudent…

Income generation activities have been acquainted among public higher education institutions (HEIs) in Malaysia. Various factors that brought to insufficient of funding caused Higher Education Institutions(HEIs) to seek for additional income as to support the operation expenses. Financial sustainability issues made up the significant impact…