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Download full textDaud, Yon Rosli; Amid, Mohd Rushidi bin Mohd; Karim, Jeannot bin Abdul – International Review of Research in Open and Distributed Learning, 2020
The purpose of this research is to examine the relationship between factors leading to student loyalty in open and distance learning universities. Specifically, this research explores the relationship between perceived service quality, perceived e-service quality, and university image as mediators of student loyalty in Open University Malaysia…
Descriptors: Distance Education, Open Universities, Correlation, Educational Quality
