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Direct linkChee, Chiu Mei; Butt, Muhammad Mohsin; Wilkins, Stephen; Ong, Fon Sim – Journal of Marketing for Higher Education, 2016
Over the last decade, international branch campuses have been established by universities from developing countries as well as developed countries. Little research has been conducted into students' perceptions of branch campuses from different countries, or how universities from different countries compete in the increasingly competitive market. A…
Descriptors: Higher Education, Delivery Systems, Comparative Education, Comparative Analysis
