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Direct linkS. Mostafa Rasoolimanesh; Poh Ling Tan; Mehran Nejati; Azadeh Shafaei – Journal of Marketing for Higher Education, 2024
This study investigates the effects of corporate social responsibility (CSR) on brand reputation, brand trust, and brand loyalty in the context of higher education. The direct effect of CSR on brand loyalty, and indirect effects through brand reputation and brand trust have been investigated. Data for this study were collected from 300 students…
Descriptors: Marketing, Social Responsibility, Institutional Characteristics, Private Colleges
