In January 2013, the superintendent of a rural Louisiana school system initiated a plan to increase school choice in his district through the implementation of a new virtual magnet school and the conversion of an existing elementary school into a magnet school. Both plans were set into action in April 2013. This study uses performative writing to…

The marketization of K-12 education has led to an increase in school-based marketing efforts. Relatively little research, however, has examined how public schools market themselves, who is involved in marketing, and how these marketing efforts impact key stakeholders, including school administrators, teachers, students, and parents.We explore…

School choice policy, especially as embedded in No Child Left Behind, assumes that empowering parents with choice will improve education by holding schools accountable and will reenergize democratic participation in public education. While parents are seen as critical change agents, little research documents how engaging in school choice affects…