The marketization of K-12 education has led to an increase in school-based marketing efforts. Relatively little research, however, has examined how public schools market themselves, who is involved in marketing, and how these marketing efforts impact key stakeholders, including school administrators, teachers, students, and parents.We explore…

School choice policy, especially as embedded in No Child Left Behind, assumes that empowering parents with choice will improve education by holding schools accountable and will reenergize democratic participation in public education. While parents are seen as critical change agents, little research documents how engaging in school choice affects…

This ethnographic case study explores school culture through the lens of Dewey's (1915/2001) belief in the importance of creating schools with a sense of community in which all members are indispensable to the whole. Three aspects of the foreign language immersion curriculum at South Boulevard Elementary lead to a culture of community: commitment…

Examines developing cultural and linguistic identities of three French/English bilingual children reared in two linguistic cultures: American and Quebecois. Results indicate the adolescent boy, who speaks more English than French, identifies with his American peers, from whom he conceals his bilingualism. The twin girls, in a French-immersion…

A study investigated the elementary school programs in French as a second language in Louisiana, Quebec (Canada), and New Brunswick (Canada). The objective was to learn about the programs' underlying goals and philosophies, examine the teaching materials used at this level, evaluate the teaching situation, and survey teachers for their…