ERIC Number: ED379017
Record Type: Non-Journal
Publication Date: 1994-May
Pages: 50
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Recruitment of Traditional Students by Two-Year Colleges.
Holmes, Lois Marie
A study was conducted to identify and evaluate the kinds of student recruitment procedures currently used by community colleges in Kansas and Oklahoma. After a literature search, an 18-item questionnaire was used to collect data on four recruitment techniques; i.e., on-site high school pre-registration; campus tours; early bird on-campus pre-registration; and recruitment by correspondence. Admissions officers at 38 two-year colleges in Oklahoma and Kansas were surveyed by mail regarding the use and effectiveness of these practices. Study findings, based on an 87% response rate, indicated that the most popular of the four techniques was campus tours, followed by early bird on-campus, pre-registration; high school pre-registration; and mail recruitment. Data from colleges where enrollment increased between 1993 and 1994 indicated that schools with increased enrollment: (1) frequently allowed students to enroll during an initial recruitment session; (2) involved faculty and students in conducting campus tours; (3) usually held "early bird" on-campus pre-registration sessions on weekday evenings; (4) sent follow-up correspondence to students who toured their campuses or listed their institutions on Pell applications, and (5) purchased lists of student names and test scores--67% of those who practiced this technique were successful in recruiting students from the lists. The survey instrument is included. (Author/KP)
Publication Type: Dissertations/Theses - Masters Theses; Tests/Questionnaires
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Kansas; Oklahoma
Grant or Contract Numbers: N/A