Purpose: The current article aims to answer the following research questions--(1) What types of business schools should pursue the Association to Advance Collegiate Schools of Business (AACSB)? and (2) What types of strategic leadership would be necessary for that? Design/methodology/approach: A case study approach with archival research and interviews is employed. Findings: The findings suggest that regional, teaching-oriented business schools at the graduate level with dominance-transformative leaders should consider acquiring AACSB accreditation due to its potential benefits, the most pronounced being an increase in the number of graduate students. Other advantages include improvements in the quality of schools' strategic planning, faculty qualifications, intellectual research contributions and assurance of learning, as well as branding. Research limitations/implications: Given its qualitative nature as a single case study with a small sample size, the findings may not be statistically generalizable. Future research could employ multiple case studies to examine several accredited schools, utilizing larger sample sizes to obtain more detailed results about the AACSB acquisition process, as well as the potential benefits and costs of AACSB. Originality/value: Few studies have examined the processes and impacts of acquiring AACSB accreditation, or the associated barriers in the context of an individual, international accreditation-seeking business school, in particular those that are small and regional. Likewise, few studies have addressed management leadership issues in acquiring AACSB accreditation. Our research addressed these research gaps by describing the processes, impacts and issues associated with acquiring AACSB from the perspective of a regional, teaching-oriented institute. Further, the study helped identify kinds of leadership appropriate for the acquisition of AACSB.