Compares Japanese and American television programs most often watched by children and evaluates frequency and quality of portrayal of older characters. American television was found to portray older characters more frequently and more positively than Japanese television. (NRB)

To explore the portrayals of Americans in Japanese television commercials and Japanese in American television commercials, and how those portrayals are perceived by each nationality, a two-part study examined 745 American commercials and 956 Japanese commercials. Researchers first coded the number of American males and females who appeared in the…

Working on the assumption that young people in the midwestern United States do not have many opportunities to witness an extensive representation of a remote culture, a study was designed to describe the social and psycho-sociological characteristics of those youngsters who were likely to be exposed to "Shogun" on television.…