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Peer reviewedChu, Donna; McIntyre, Bryce T. – Communication Research Reports, 1995
Finds that male characters outnumbered female characters by a ratio of 2:1, but that female characters enjoyed far greater representation in cartoons produced in Japan than in cartoons produced in the United States and Great Britain. Shows that characters conformed to gender-related stereotypes, with males being more aggressive, rough, sloppy, and…
Descriptors: Cartoons, Childrens Television, Communication Research, Content Analysis
Download full textAnzai, Yayoi; And Others – 1986
To explore the portrayals of Americans in Japanese television commercials and Japanese in American television commercials, and how those portrayals are perceived by each nationality, a two-part study examined 745 American commercials and 956 Japanese commercials. Researchers first coded the number of American males and females who appeared in the…
Descriptors: Characterization, Content Analysis, Cultural Differences, Cultural Images
