Globalisation poses a challenge for businesses with linguistically diverse staff, prompting the choice of English as the default corporate language. Although many studies extensively explored the role of corporate language policy in large corporations, employees' perceptions of such policy has not been explored adequately. Fewer studies…

Foreign language education primarily aims to cultivate learners' competence to communicate in an additional language. However, the meaning of communication competence is not entirely transparent, especially given the current neoliberal valorization of communication in the knowledge economy. The meaning of communication can be scrutinized in two…

Although the paradigm shift towards English as an International Language (EIL) has been generally accepted within the academic community, a valorization of native speaker norms continues to be prevalent among many non-native speakers (NNSs). Through data drawn from a qualitative questionnaire and proficiency assessment results (TOEIC), this mixed…

Globalisation has had a major impact on the engineering industry as Pacific Rim countries undercut manufacturing costs and provide a more cost-effective location for many businesses. Engineering in Northern Ireland has mostly declined owing to increased competition from these countries. Engineering companies are now forced to streamline their…

This study aims to develop an understanding of the internationalization processes at universities in Japan by exploring a strategic model in internationally oriented universities. Universities in Japan have experienced university reform since the 1990s. The role and system of Japanese universities have been re-examined due to an emerging global…

The proving ground of the global marketplace makes Japan and the United States more alike than most people think. Both struggle with the effects of the worldwide recession, with work forces that are losing their predictable sameness, and with the failure of tried-and-true management practices. (Author)

This book explains the fundamental reasons for Japan's astonishing commercial success in relation to its Western competitors. Chapter 1 is an introduction. Chapter 2 discusses implications of Japanese history for education, training, and management. Chapter 3 looks at the first winning margin--education. It covers the following: Japan's long…