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Cooper, Anne M. – 1988
A study compared the visibility and participation of women working in United States television with that of women working in television in other countries. Video tapes of five consecutive evening news broadcasts in 1986 from the United States, Japan, Sri Lanka, Colombia, and Jamaica were analyzed for such data as the proportion of women anchors,…
Descriptors: Content Analysis, Developing Nations, Employed Women, Employment Patterns
Anzai, Yayoi; And Others – 1986
To explore the portrayals of Americans in Japanese television commercials and Japanese in American television commercials, and how those portrayals are perceived by each nationality, a two-part study examined 745 American commercials and 956 Japanese commercials. Researchers first coded the number of American males and females who appeared in the…
Descriptors: Characterization, Content Analysis, Cultural Differences, Cultural Images