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The Matched-Guise Technique for Measuring Attitudes and Their Implications for Language Education: A Critical Assessment.

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Gaies, Stephen J.; Beebe, Jacqueline D. – 1991

The matched-guise technique uses recorded voices speaking first in one dialect or language, then in another. Listeners do not know that the speech samples are from the same person, but judge the two guises of the same speaker as two separate speakers. The technique has been used to investigate a variety of sociolinguistic, social-psychological,…

Descriptors: Attitude Measures, Code Switching (Language), English (Second Language), Foreign Countries