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Direct linkFournier, Christophe; Chéron, Emmanuel; Tanner, John F., Jr.; Bikanda, P. J.; Wise, Jorge A. – Journal of Marketing Education, 2014
The purpose of this research is to investigate the image of salespeople and of the selling function as perceived by business students across cultures. Of the several empirical investigations that exist in the sales literature, most are based on a single-country sample. This study extends previous knowledge on single-country perception of…
Descriptors: Business Administration Education, Sales Occupations, Stereotypes, Student Surveys
