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Download full textCuihua, Wu; Lingling, Liu – Advances in Language and Literary Studies, 2014
This paper spotlights the twelve slogans of the Olympic Games in order to critically analyze the ideologies underlying the discourse. By taking the principles of critical discourse analysis (CDA) and Halliday's (1994) systemic-functional grammar (SFG) as analytical tools, the paper endeavours to reveal the ideology that predominates in the ruling…
Descriptors: Ideology, Athletics, Thematic Approach, Discourse Analysis
