Children develop their perceptions, expectations, and attitudes toward the occupational world much earlier than they enter it, also via television which serves as a central socialization agent in the preschool years. The current study thematically analyzes the values associated with the occupational world in children's series by integrating two theoretical perspectives: Schwartz's theory of values and Bandura's social cognitive theory. The study finds that children's series represent the occupational world extensively and uniformly as multicultural and community-oriented. Many aspects of the occupational world in these shows are portrayed inconsistently with the real-world workplace. All occupations are treated equally, and the workplace is portrayed positively, involving obedience and conformity and nearly no concern for personal professional advancement.