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ERIC Number: EJ1277756
Record Type: Journal
Publication Date: 2020
Pages: 22
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1542-7587
EISSN: N/A
Peugeot--"Motion and Emotion" the Language of License Plates as an Advertising Medium and Its Connection with Israeli Society
Zeevi, Irit; Dubiner, Deborah
Critical Inquiry in Language Studies, v17 n4 p274-295 2020
In urban centers, many residents commute to work and are exposed to visual input displayed on cars around them. License plates become a space utilized by advertisers to display advertising messages. This is an instance of the presence of language in the public space, or the "linguistic landscape" of an area. The purpose of the present study is to analyze linguistic and visual elements of license plates in the Israeli linguistic landscape. The study positions the license plates as a medium that conveys messages reflecting Israeli society and culture. We focus on the advertising texts on license plate frames and examine the messages they carry about the car and the car owner. Through a content analysis of such texts, findings point to varied linguistic-visual elements in the license plates from a linguistic landscape perspective, such as the presence of languages and the flag, including the empowerment of the car company and the car itself, the driving experience, driver's superiority and dream realization, and the personal relationships between the driver and the car. We conclude that today cars are not only vehicles taking us from place to place, but are also associated with power, emotion, freedom, superiority, and self-expression.
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Israel
Grant or Contract Numbers: N/A