In the present phenomenological study, I explored how some college women make sense of images of the body manipulated by Photoshop and how they perceive the Photoshop disclaimer labels currently mandated in several European countries. In-depth interviews with 16 female college students revealed four themes regarding the meanings of Photoshopped images in advertising including participants feelings that (a) Photoshopping had a negative impact on self-esteem, (b) despite Photoshop's negative impact, they still held a desire to look like a Photoshopped model, (c) the concept of the ideal body is shifting, and (d) photo-editing is a social norm. In addition, four themes were revealed in relation to the mandatory Photoshop disclosure including (1) feeling hopeful for teenagers, (2) complicated ethical beliefs related to Photoshop disclosures, (3) a desire to purchase products with these disclosures, and (4) a desire to support creative and artistic freedom.