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| Brahms, Robert | 1 |
| Krohn, Franklin B. | 1 |
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Krohn, Franklin B.; Brahms, Robert – 1979
A study compared advertising media usage, advertising reach, and consumers' attitudes toward advertising in Israel and the United States. The study used data gathered from an Israeli survey of 1,600 consumers and an American survey of 1,500 consumers. The findings revealed that the press was the dominant advertising medium in both countries, in…
Descriptors: Advertising, Attitudes, Comparative Analysis, Foreign Countries
