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Krohn, Franklin B.; Brahms, Robert – 1979
A study compared advertising media usage, advertising reach, and consumers' attitudes toward advertising in Israel and the United States. The study used data gathered from an Israeli survey of 1,600 consumers and an American survey of 1,500 consumers. The findings revealed that the press was the dominant advertising medium in both countries, in…
Descriptors: Advertising, Attitudes, Comparative Analysis, Foreign Countries
Peer reviewedEyal, Chaim H. – Journalism Quarterly, 1985
Reveals a trend toward more emphasis on images and less on issues in political advertising and news. (FL)
Descriptors: Advertising, Content Analysis, Elections, Foreign Countries
