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Direct linkEtan Cohen – Discourse: Studies in the Cultural Politics of Education, 2024
The neoliberal turn has driven attempts to marketize education, but how does marketization occur? In this article I draw on ethnographic and linguistic-ethnographic methods to investigate marketization through a microanalytic lens. My investigation focuses on a team of educational professionals, who participated in a workshop led by an…
Descriptors: Neoliberalism, Marketing, Discourse Analysis, Ethnography
