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Direct linkYuxian Cui; Yael Bar-Zeev; Hagai Levine; Cassidy R. LoParco; Zongshuan Duan; Yan Wang; Lorien C. Abroms; Amal Khayat; Carla J. Berg – Health Education Research, 2024
The marketing of heated tobacco products (HTPs), like IQOS, influences consumers' perceptions. This mixed-methods study analyzed (i) survey data (2021) of 2222 US and Israeli adults comparing perceptions of 7 IQOS attributes (design, technology, colors, customization, flavors, cost and maintenance) and 10 marketing messages (e.g. 'Go smoke-free…')…
Descriptors: Foreign Countries, Smoking, Adults, Advertising
