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Direct linkTal-Or, Nurit; Boninger, David S.; Poran, Amir; Gleicher, Faith – Human Communication Research, 2004
Two experiments examined the impact of counterfactual thinking on persuasion. Participants in both experiments were exposed to short video clips in which an actor described a car accident that resulted in serious injury. In the narrative description, the salience of a counterfactual was manipulated by either explicitly including the counterfactual…
Descriptors: Traffic Safety, Persuasive Discourse, Foreign Countries, Thinking Skills
