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Direct linkBaruch, Ben; Leenders, Emma; Disley, Emma – RAND Europe, 2021
This is a summary of a case study that analyses two campaigns for parents in Israel: the Magic Moments campaign focussing on the Hebrew speaking population and the Beautiful Moments campaign focussing on the Arabic speaking population. Both campaigns aimed to raise parental awareness of how the time they spend with children contributes to child…
Descriptors: Parents, Parent Child Relationship, Behavior Change, Foreign Countries
Baruch, Ben; Leenders, Emma; Disley, Emma – RAND Europe, 2021
This case study analyses two campaigns developed by the Bernard van Leer Foundation and Hop! Media Group for parents in Israel: the Magic Moments campaign focussing on the Hebrew speaking population and the Beautiful Moments campaign focussing on the Arabic speaking population. Both campaigns aimed to raise parental awareness of how the time they…
Descriptors: Parents, Parent Child Relationship, Behavior Change, Foreign Countries
