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Baumann, Chris; Hamin – Journal of Marketing for Higher Education, 2011
A nation's culture, competitiveness and economic performance explain academic performance. Partial Least Squares (PLS) testing of 2252 students shows culture affects competitiveness and academic performance. Culture and economic performance each explain 32%; competitiveness 36%. The model predicts academic performance when culture, competitiveness…
Descriptors: Human Capital, Role of Education, Economic Development, College Students