Purpose: A university's brand is a key competitive advantage in higher education (HE). This study examines the university's reputation's intermediary impact on core services (emotional environment, perceived faculty and course suitability) and brand loyalty in private universities in Iran. Design/methodology/approach: A quantitative method was…

This study investigates the impact of cultural and politico-religious dominance on the practice of critical reading (CR) of texts by a group of Iranian postgraduate students in Australia. Four postgraduate students were interviewed individually four times (each time for reading one text) for critical understanding of two pairs of Persian texts,…