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Direct linkHeriberta Heriberta; Nurdiana Gaus; Muhammad Azwar Paramma; Nursita Utami – Qualitative Research Journal, 2024
Purpose: Personal branding is a strategic tool of marketing and communication to define success in organisations. While it constitutes a conscious attempt to commodify self and audit self, it must be intentionally managed to obtain its optimum results. This study aims to illustrate how personal branding may also pose unintentional and unconscious…
Descriptors: Women Administrators, Higher Education, Females, Marketing
