This white paper reports on findings from the fourth survey of social media in advancement, conducted in January and February, 2013 by the Council for Advancement and Support of Education (CASE), Huron Education, and mStoner. The survey was taken by more than 1,000 CASE members. Featured are six case studies on the effective use of social media in…

The purpose of the current study was to assess how college and university alumni view their role within these institutions and how that perception relates to behaviors of support. This study sought to answer three specific research questions: (1) How do levels of role identity as a college or university alumnus(a) affect support behaviors? (2) Do…

The reasons that cause alumni to give to their alma mater have become more significant since 2008. In the recent issue of "Giving USA," the current recession, which began in December 2007 and continued through December 2009, has led to declines of 11.9% in giving to higher education (2010). Alumni giving and the reasons why they give has…