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Direct linkPeterson, Erin – CURRENTS, 2012
Part art and part science, a good video can be an incredibly powerful tool to connect with audiences. Video presents a tantalizing way for institutions to share compelling stories and connect with their constituents. Paired with the power of other tools, it can help reach new audiences and also more fully engage those people who already know an…
Descriptors: Video Technology, Marketing, Institutional Advancement, Production Techniques
