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The 2015 Enterprise Application Market in Higher Education: Customer Relationship Management Systems
Lang, Leah; Pirani, Judith A. – EDUCAUSE, 2016
Institutions face both challenges and opportunities in communicating with external constituent groups, from marketing new programs to attracting visitors and soliciting alumni. A college or university's tight-knit community of students, alums, and friends adds a special dimension to the higher education experience; bonds formed in college often…
Descriptors: Higher Education, Management Information Systems, Database Management Systems, Institutional Advancement
Hua, David M. – Information Systems Education Journal, 2013
The demand for qualified information technology professionals remains high despite downturns in the economy. It is imperative to provide students with a curriculum that provides a broad foundation in information technology knowledge, skills, and abilities. Students also need access to specialized technologies and learning materials to develop the…
Descriptors: Cost Effectiveness, Online Vendors, Instructional Materials, Information Technology