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Direct linkElizabeth Ann Labadorf – ProQuest LLC, 2024
Behavior-change theories reliably explain behavior, but they often lack messaging recommendations to modify behavior. The Theory of Planned Behavior (TPB) could benefit from clear, replicable messaging strategies to target its constructs of attitudes, social norms, and perceived behavioral control (PBC) about a behavior (Ajzen, 1991). Habit Theory…
Descriptors: College Students, Telecommunications, Handheld Devices, Study Habits
