In fall 2015, Scholastic, in conjunction with YouGov, conducted a survey to explore family attitudes and behaviours in India around reading books for fun. The key findings of this research, which are presented in this report, are based on a sample of 1,752 parents and children, including 350 parents of children aged 0-5; 701 parents of children…

Examines why people choose a particular medium, by testing a causal model of magazine exposure and appraisal with readership surveys of two magazines distributed by the U.S. Information Agency in India. Found that utility had the strongest relationship with both exposure and appraisal, while communication potential had a negative relationship. (PD)

Lists recommended books that focus on Indians and the Indian-American experience in the United States. Includes folktales, myths, legends, nonfiction, fiction and titles published in India. Suggests how to select titles for classroom or library. (MMU)

This volume presents a compilation and translation of folktales and other forms of oral literature in the Kupia, Kotia Oriya, and Parengi Languages of India. Kupia and Kotia Oriya are Indo-Aryan languages, while Parengi is a Munda language. Language family differences are particularly obvious in the vocabulary and syntax of the different groups of…

Before launching any publications, a newly formed publishing company in New Delhi, India, surveyed its potential readership to develop a demographic overview of the community, to determine patterns and preferences of magazine use, and to develop a profile of perceived and real readership needs. A questionnaire eliciting such information was given…

This paper singles out a novel written for children about India, "Chandra" (1995) by Frances Mary Hendry, as a powerful and useful novel to present to today's 11 to 14 year old students. The paper contends that the novel allows students to explore and consider different value systems, challenges them to become aware of prejudice and the…

The libraries of India can play an important role in the education of neo-literates by awakening the interest of potential readers, providing specially developed materials, setting aside a special area staffed by trained, sympathetic personnel, and by fostering discussion groups to raise people's consciousness of their power to effect change. (AJ)

Questions related to the teaching of Russian and Soviet literature in the second language programs in India are explored, particularly, the amount of time to be devoted to the study of literature, an appropriate method, and the most appropriate time to introduce it. Russian has been taught in India for only 30 years and only recently have…