This study aimed at studying gender transformational changes taking place in the modern multilingual world. The integrative approach of the study revealed a close relationship between the processes taking place in the field of language, culture, society and reflected in the formation of a personal identity as self-identification with the norms, values of society. The research work was carried out through interviewing and linguistic associative experiment with respondents of different social levels and statuses in order to determine the phenomenon of gender identity from the perspective of a modern person, to identify its main characteristics taking into account cultural relationships at the verbal level. The sociolinguistic features of gender identity transformation are highlighted, which contributes to a deeper insight into the essence of this phenomenon and, at the same time, to the expansion of opportunities for intercultural dialogue communication by building competent interpersonal relations in socio-cultural and linguistic aspects.