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ERIC Number: EJ1379448
Record Type: Journal
Publication Date: 2022
Pages: 17
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0306-9885
EISSN: EISSN-1469-3534
Employer Attributes Attracting Engineering Graduate Job Aspirants: Insights from the Aspire Model
Raghunathan, Rajesh; Murali, Reena
British Journal of Guidance & Counselling, v50 n6 p933-949 2022
Employer attractiveness models need to include student-centric attributes related to the education-to-work transition. A four-factor Aspire model consisting of benefits, nature of work, employer value, and employer visibility was tested using structural equation modelling, with data collected from 2048 full-time college students from India over a period of five years. Behavioural insights were extracted using multivariate analysis of variance of Aspire factors across gender, programmes, course and graduating year. Prominent student-centric and employer-centric attributes that students find more attractive were identified. Institutional and recruiter strategies to enhance employer attractiveness among job aspirants are proposed. The limitations and scope for further work are also highlighted.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: India
Grant or Contract Numbers: N/A