This study explores to identify the factors and barriers influencing the diffusion of knowledge in higher learning institutes in India. Several adoption theories and models have been explored. Relevant literature has been studied in the Indian context. This has helped to conceptualize the essence of diffusion of knowledge in educational organizations. This is helpful to upgrade the intellectual capital of the society. A conceptual model has been developed. Some hypotheses have been formulated. The proposed model has been validated through regression analysis by conducting a sample survey considering 318 useable responses. The results highlight that competence of concerned stakeholders, institutional support and word of mouth positively impact on the diffusion of knowledge mechanisms. The proposed model bears 87% explanative power.