Faculty constitutes one of the most important elements of higher education institutions. Their role is key in curriculum development, in guiding students' learning and driving their engagement, in conducting research, and in the overall success of their institutions. This paper presents the results of a number of faculty interviews and a focus group carried out in nine different Laureate institutions, operating in eight different countries. Faculty members were asked about professional recognition, its importance, and how it should occur. The results of the study show a lot of consistency, starting with the conviction of its importance, and then the differentiation between an environment of recognition and appreciation, and the need for formal recognition opportunities. Faculty shared some other interesting ideas and aspirations, providing good guidance for institutions that are interested in enhancing faculty recognition as part of their continuous improvement process.