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ERIC Number: ED619993
Record Type: Non-Journal
Publication Date: 2015
Pages: 80
Abstractor: ERIC
ISBN: N/A
ISSN: N/A
EISSN: N/A
Kids & Family Reading Report™: India
Scholastic Inc.
In fall 2015, Scholastic, in conjunction with YouGov, conducted a survey to explore family attitudes and behaviours in India around reading books for fun. The key findings of this research, which are presented in this report, are based on a sample of 1,752 parents and children, including 350 parents of children aged 0-5; 701 parents of children aged 6-17; plus one child aged 6-17 from the same household. All data presented represent the country's English-speaking population with access to the Internet. The study examines the state of kids & reading, reading aloud at home, reading in school, and what kids want in books.
Scholastic Inc. 557 Broadway, New York, NY 10012. Tel: 212-343-6857; Fax: 212-343-4913; Web site: https://www.scholastic.com/home
Publication Type: Reports - Research; Numerical/Quantitative Data
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Scholastic Inc.; YouGov
Identifiers - Location: India
Grant or Contract Numbers: N/A