The Qualitative Studies section of the proceedings contains the following 13 papers: "Writing as Theater: The Marketing of the Digital Word" (Sally McMillan); "Rethinking Ideology: Polysemy, Pleasure and Hegemony in Television Culture" (Luis Rivera-Perez); "Low Power FM: A Small History" (Gregory J. Adamo); "The Residue of Culture: An Ellulian Dialogic Analysis of Religious Imagery in a Network Television Drama" (Rick Clifton Moore); "News Values, News Strategies: "The New York Times" in Haiti, 1994-96" (Jack Lule); "Walt Disney, 1941-1966: Mass Media Products in Service of the American Way" (Joel L. Cliff); "Introducing Television to the American Home: A Dialectic of Structure and Practice in History" (Olaf Hoerschelmann); "Constructing the Nuclear-Waste Discourse: An Analysis of Coverage in Four Minnesota Newspapers of the Prairie Island Controversy" (Patricia Jane Berg); "Public Mind, Private Eye: Critical Orality-Literacy and TV Criticism" (Ralph Beliveau); "Feeding the Dinosaurs: Economic Concentration in the Retail Book Industry" (Jon Bekken); "Ryszard Kapuscinski: Epistemic Responsibility, Narrative Theory, and Literary Journalism" (James L. Aucoin); "Frames of Blame: A Textual Semiosis of "Newstrack's" Representation of Aids in India" (Nilanjana Bardhan); and "A War By Any Other Name: A Textual Analysis of Falklands/Malvinas War Coverage in U.S. and Latin American Newspapers" (Carolina Acosta-Alzuru and Elizabeth Pauline Lester). Individual papers contain references. (CR)