This study was undertaken to identify farmer incentives that led them to adopt wheat crop practices in Aligarh Intensive Agricultural District Program: the association between the farmer's characteristics and adoption groups; the incentives that lead the farmers to adopt recommended wheat crop practices; relationship between identified incentives and adoption groups; dis-incentives that prevent the farmers from adopting wheat crop practices; association between farmers characteristics and incentives; and communication courses and channels through which farmers receive incentive information. A sample of 200 farmers, 10 from each of the 20 villages in the block studied, was selected and information obtained through interviews. The findings of the study revealed that among farmers characteristics, formal education, size of holding owned, organizational membership, caste, extension agency, contacts, and economic status were found to be associated with high-adoption-group farmers. Age was not found to be an important characteristic associated with adoption groups. (PT)