The impact of the international donor-supported District Primary Education Programme on the thinking and actions of 234 primary school teachers in South India was influenced by four cultural constructs: "openness to regulation,""sense of duty," and views on social hierarchy and knowledge acquisition. Teachers were receptive to…

Identifies cigarette advertising as an example of marketing harmful products to intended consumers using harmful images. Describes a classroom project in which students learn how to create, increase, and maintain demand. Includes a chart with student-designed "demarketing" campaigns and a bibliography on women and advertising. (CFR)