This study aimed at studying gender transformational changes taking place in the modern multilingual world. The integrative approach of the study revealed a close relationship between the processes taking place in the field of language, culture, society and reflected in the formation of a personal identity as self-identification with the norms,…

Many English tests based on Western culture are inappropriate for regions where English use differs from that of Europe and North America. In these non-Western settings, it is desirable that English assessments be based on real-world English use. Therefore, identifying tasks of non-Western English language use is a beginning step in developing…

A study examined the linguistic processes involved in the lexical modernization of Urdu and the extent to which the changes affect the efficiency of communication, the Urdu-speaking community, and the language itself. Data were drawn from the language used in popular Urdu daily papers and periodicals covering the complete range of activities in…